NOA was founded in 2021 by veronica droulia and two of her friends who were displaced by hurricane katrina.
They wanted to create pieces that made people feel alive, confident, and ready to take on whatever life throws their way. To pay tribute to New Orleans and the fierceness of its people
For each collection, NOA partners with an organization that specializes in natural disaster relief. Proceeds from every purchase will be donated to selected non-profit partners. Currently, NOA has a long-term partnership with Glass Half Full.
let's head back to the early 2000s...
NOA was founded by three lifelong friends—Veronica, Ben, and Carter—who reconnected 15 years after Hurricane Katrina while working in the fashion industry. What started as childhood bonds in Louisiana evolved into a shared purpose: to build something beautiful, conscious, and community-driven.
NOA stands for Nature’s Own Art—a name that reflects our belief that true luxury is rooted in simplicity, sustainability, and the natural world. Our collections are inspired by the elements—ocean tides, sun-warmed skin, animals, earthy textures—and made for those who feel most alive under open skies.
After years of navigating an industry that often overlooks its environmental impact, we came together to create a brand that gives back. Every detail—from our responsibly-sourced fabrics to our low-waste packaging—is designed to leave a lighter footprint. And a portion of every purchase supports natural disaster relief efforts, giving back to the very communities that shaped us.
More than just swimwear, NOA is a tribute to where we’re from and where we’re headed. It’s for those who crave connection—with the earth, with each other, and with themselves.
